Weed Goes Wide: The Subtle Mainstreaming Of Cannabis In Colorado – The Denver Post

Jacqueline Gervasio blows out smoke on Saturday, April 18, 2015 at Civic Center Park in Denver, Colorado. “Legalization has made people feel safer talking about that even being an option, not only for general public but service providers as well.” “Trying to pave a path” The normalization of pot culture is a quest that goes back decades, seen most notably in the name of the country’s oldest, largest pro-pot nonprofit, NORML (National Organization for the Reform of Marijuana Laws), which was founded in 1970. But while “normal” means something different to everyone, Colorado has already made room for a pot-smoking Bible-study group in Centennial ( profiled in a recent New York Magazine article ), stoner poker nights, cooking classes, dinner parties and even Colorado Symphony Orchestra events. “As public acceptance changes and federal laws change, this need to hide use is fading,” said Brett Davis, CEO of Denver co-working space Green Labs . Davis has organized a Sushi and Joint Rolling class , Munchie Crawl (a pot-pub crawl) and, most recently, a Tacky Light Tour that allows people to smoke on a tour bus while surveying Denver’s kitschiest Christmas displays. The current state of pot consumption which stipulates it can only be used on private property with the owner’s consent complicates normalization, but also provides opportunities for businesses such as his. “People will pay $60 or $70 to attend an event like the (Tacky Light) tour because there’s nowhere else to smoke socially,” Davis said. “We’re trying to pave a path here. We’re not seeing the increase of traffic accidents, fatalities, robberies or all these other fears people had about legalizing pot, and that’s opening this door.” While industry groups and marketing firms work to sell cannabis to skeptics and newcomers, seeing Colorado’s culture in action is a deciding factor for many visitors. “I was shocked,” said Nancy Bena, of Baltimore, who spent her 69th birthday in Denver last month after buying a package deal from Denver-based My420Tours.

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