New Report Finds First-Time Cannabis Use Surging Among Women And Gen Z

By Iris Dorbian

First-time cannabis users are diving into their new habit with unparalleled gusto, according to a new study. Fifty percent of new consumers are indulging in cannabis five or more days per week while 22% of new consumers are using multiple times per day. Also, female cannabis consumers skew younger and are heavier users than men.

Culled from the newly published “U.S. Cannabis Consumer Trends Report,” conducted and compiled by the Brightfield Group, a Chicago-based CBD and cannabis-focused market researcher, these findings are among several that also examine federal legalization as well as the implications of the SAFE Banking Act, a measure that would allow banks to work with legal cannabis businesses without prosecution.

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