Happy 420: The unofficial holiday could spark $370 million in legal cannabis sales

By Nicole Lyn Pesce

Cannabis companies hope to be rolling in green this 420. 

Tuesday is April 20, aka the unofficial stoner holiday 420, and many cannabis growers, dispensaries and delivery growers are anticipating a bump in business as more states legalize recreational marijuana, and cities and states continue to reopen now that more than half of American adults have received at least one dose of a COVID-19 vaccine. 

Cannabis software firm Akerna Corp recently reported that it expects national cannabis retail sales to hit $95 million on 420, with total 420-related sales ultimately hitting $370 million in the U.S. According to Akerna, the average order will be $10 higher than usual as customers spend $105 apiece on average, with buds or flowers accounting for about half (49%) of all legal sales, followed by vape pens and cartridges. And the number of cannabis products purchased is expected to increase 30%. 

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