Big Tobacco Flirts With Non-Smokeable Marijuana

By Corinne Gretler and Tiffany Kary

British American Tobacco Plc’s recent investment in Trait Biosciences Inc. offers intriguing clues about how Big Tobacco may capitalize on the growing cannabis market.

While tobacco companies are no stranger to marijuana, the expectation has been that they would gravitate toward things like vape or smokeable flower with THC. After all, inhalable products are their expertise.

But Trait’s strongest patents are for a technology that makes CBD water-soluble. That suggests BAT, the London-based maker of Vuse vaping products and Newport cigarettes, could move into other formats for cannabis consumption — and even end up competing against beer companies.

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